We have a habit in the UK of punishing the majority for the sins of the minority.
The latest attempt to deprive us of choice comes from the British Medical Association (BMA) who are campaigning for a complete ban on all alcohol related advertising and to bring an end to the supermarket special offers and happy hour deals that are so popular with all who enjoy a tipple.
Of course, the pub trade will be in a bit of a dilemma, as they blame the cheap supermarket deals for their own problems. They will not, however, want to back anything that will ultimately reduce their profits any further.
There has never been any firm proof that advertising bans work - although campaigners against anything at all will always try to claim success.
The advertising ban on cigarettes has not stopped people from smoking; the young, who see it as being a cool thing to do, are not that gullible.
The fast food advertising ban on TV during the hours that children might be watching, has not seen a rise in healthy kids, nor has it seen the likes of Mc D's complaining about a fall in profits. All it has done is deprive companies like ITV of the money needed to commission and supply quality programming for children and destroy an industry that was once the envy of the world.
Being rebellious is part of growing up and we have all drunk, eaten or smoked too much at some point in our lives. Most of us grow out of it but there will always be some who will not be able to break the habit. Their problems will not be solved by the absence of advertising, or of alcohol, or of any other substance.
We drink because it is what we want to do. Those of us who are responsible - and can handle it - should not be punished because of those who do not have the ability to know when to stop!