What is going on?
ITV has been showing the live football match between England and some foreign team for two and a half hours tonight and after just a half hour break for its News At Ten, it is now playing out the highlights of the same match.
Do they think we are all suffering from memory loss? Do they think we have started to turn orange and spend hours swimming around the bath? Do they think we have all turned into bloody goldfish and can't remember what happened just 40 minutes ago?
Is it really surprising they are finding it a challenge to attract any advertisers when they are treating all their viewers like complete idiots?
With a summer of World Cup on the horizon I am thinking of selling my TV! But then....do goldfish buy TVs?